The Boston Celtics Schedule Release campaign features a deli theme, with menu items that represent each highlighted matchup. Production took place at New Deal Deli just outside of Boston, providing an authentically local location.
Art direction for this campaign included assisting in sourcing and staging authentic Celtics props, creating handwritten signage for the fictional menu items, overseeing photography needs for graphics, as well as the full buildout of the graphics package. Graphics package included assets for social, email, web, print and activation event.
Art Direction: Jacky Dane (@jackydanecreative)
Photography: Bill Yao (@billyao)
Videography/Production: Aaron James (@a.aronjames)
JETBLUE ACTIVATION
PHOTOGRAPHY
BEHIND THE SCENES
