Jacky Dane Creative - Boston Celtics Regular Season 24-25

The 2024-2025 season creative covered numerous campaigns along with our regular season day to day coverage. While collaborating with both internal and external parties, visual storytelling remained our highest priority. Coming off of a championship season, we wanted to show how it truly is different here, keeping our fans and the city of Boston at the forefront.

As senior designer, I oversaw campaigns from ideation to execution and managed the creative team's relationship with the social, content, live production and entertainment, and advertising teams. We continued to push the envelope with social content and in-arena experiences, capturing high impact moments with cohesive graphic, video, and OOH assets.

REGULAR SEASON SOCIAL CONTENT

IMPORTANT DATES

NBA AWARDS

YOUTUBE CONTENT SERIES

ARENA SIGNAGE

BANNER NIGHT

NBA CUP

ALL-STAR CAMPAIGN

ARTIST IN RESIDENCY

This year we launch our Artist in Residency program presented by Vistaprint. Through this program, we highlight one local artist whose creative supports our larger marketing goals. This year's artist was Monique Aimee, illustrator and small business owner.

Through my role in this program, I oversaw the art direction, relationship with the artist, and all communications between the artist and her agency with internal marketing, partnership, PR, and content teams. From writing project briefs to align with our marketing initiatives, to putting out video content highlighting Monique and her work, her art added a local and unique touch to our All-Star and playoff campaigns as well as our Women's History Month and Pride tentpole moment.

View our content highlighting Monique on Celtics socials.