The 2026 playoff campaigns visual direction was intended to be scaled alongside our playoff run. At the start, our visuals were bold, heavy, and intense, making use of darker colors and higher contrast to show that the team is here to work hard, showing up to win and compete every night. If the team had advanced, the visual direction would have become more narrowed in nature with the overall look becoming lighter, brighter and more focused with a clean crisp and unified look as the rounds progressed.
As senior designer, I oversaw the visual direction of the campaign, from ideating and executing the playoff photoshoot in collaboration with the rest of the creative team, to leading the build-out of our graphics package. From enhancing the in-arena game day experience, to social content reaching our 8 million+ followers, this campaign reached every corner of the fan experience as the team worked to become championship contenders once again.
PLAYER SELECTS
Shot by Bill Yao
STREET BANNERS
SOCIAL GRAPHICS
