The 2025 playoff campaigns visual direction was elevated, not overstated. The focus was quasi-editorial in nature with a distinct focus on perspective, movement, repetition and strong type.
As senior designer, I oversaw the visual direction of the campaign, from art directing the playoff shoots to leading the build-out of our graphics package. From enhancing the in-arena game day experience, to social content reaching our 8 million+ followers, this campaign reached every corner of the fan experience while the team looked to repeat as NBA champions.
PLAYER SELECTS
PLAYOFFS CLINCHED
SOCIAL CONTENT
FULL ARENA GIVEAWAY
STREET BANNERS
DIGITAL ARENA SIGNAGE
TICKET ADS
