The 2024-2025 Boston Celtics City Edition Uniform highlights the evolution of the game of basketball. As the second part of a multi-season story arc, the future-forward typeface and Action Green color emphasize forward momentum and bridges the gap between lifelong Celtics fans and the next generation.
The media day portraits were shot in a dark and monochromatic set to capture the intensity of the neon green. The creative direction utilizes a high contrast color palette, bold and distorted headline type, and subtle graphic elements. This look was applied to an in game graphics package, social content, full arena graphics package, and more to carry the story of the uniform through the entire game night experience.
View our launch video here, and our merch promo video here.
CREDITS
Art Direction, Set Design, Graphic Design: Jacky (Arndt) Dane @jackydanecreative
Media Day Photographer: Sam Mironko @mironkoproductions
Media Day Videographer: Aaron James @a.aronjames
Video Edit, Lifestyle Shoot Videographer: Zach Taub @zacktaub
Media Day BTS, Lifestyle Shoot Photographer: Bill Yao @bill.yao
PLAYER SELECTS
SOCIAL GRAPHICS
LIFESTYLE COLLECTION PHOTOSHOOT
MERCH PROMO GRAPHICS
CITY EDITION SWEEPSTAKES
BEHIND THE SCENES
