The Boston Celtics 2026 All-Star campaign was built on a boxing theme, pulled from Jaylen Browns love for the sport and competitive spirit as well as a representation of the teams drive and fight this season. Graphics are inspired by old-fashioned boxing posters and letterpress style art.
Graphics package included: voting reminders, general ads, individual ads for three players, 3-for-1 voting pushes, one-off social posts, announcements, and all-star weekend coverage.
3-FOR-1 VOTING DAYS
PLAYER SELECTION ANNOUNCEMENTS
ALL-STAR WEEKEND SOCIAL SUPPORT
